«Юнит-экономика для чайников: Простой способ разобраться в сложных цифрах» — это идеальное руководство для всех, кто стремится получить реальную ценность от анализа ключевых показателей бизнеса. На простом и доступном языке книга объясняет, что такое юнит-экономика, почему она является основой любого успешного предприятия и как, управляя важнейшими метриками, можно добиться роста и прибыли.

Каждая глава раскрывает понятия, которые раньше казались сложными: от себестоимости и клиентской ценности до инструментов анализа и автоматизации. Автор делится готовыми формулами, практическими примерами и успешными кейсами, чтобы вы могли начать применять знания уже сегодня.

Эта книга станет вашим надежным путеводителем на пути к грамотному управлению цифрами и позволит принимать уверенные бизнес-решения.

Обложка: Midjourney - Лицензия

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