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Products make identical claims and have similar features. Pricing often doesn't help frame value—similar products can have very different prices for non-obvious reasons. Trusted relationships and word of mouth are more powerful than ever in influencing decision-making—even for major enterprise software.
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270 səh. 18 illustrasiyalarISBN:
9781119704362Naşir:
Müəllif hüququ sahibi:
John Wiley & Sons Limited
