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Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules
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Kitab haqqında
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
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Kitabın təsviri
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
Kitab Ian Gotts, Dominic Rowsell «Why Killer Products Don't Sell. How to Run Your Company to a New Set of Rules» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
Yaş həddi:
0+Litresdə buraxılış tarixi:
19 fevral 2018Həcm:
196 səh. ISBN:
9781906465339Ümumi ölçü:
1.3 МБSəhifələrin ümumi sayı:
196Müəllif hüququ sahibi:
John Wiley & Sons Limited
