Die Autoren beschreiben Schritt für Schritt, wie man mit zielgenauer Werbung und Marketing im Handwerk durchstartet. Viele Beispiele aus der Praxis zeigen wie's geht. Einfach, leicht verständlich und ohne Fachchinesisch.

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In Teil 1 des Praxisratgebers «der Handwerker» des gleichnamigen Magazins geht es um Kunden, Profil und die passende Verkaufsverpackung. Für erfolgreiche Handwerker und solche, die es werden wollen.

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In Teil 2 des Praxisratgebers «der Handwerker» des gleichnamigen Magazins geht es um erfolgreiche Handwerker-Internetseiten, wie man mit Adwords Kunden gewinnt und was bei einem mobilen Auftritt oder sozialen Netzwerken zu berücksichtigen ist. Für erfolgreiche Handwerker und solche, die es werden wollen.

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«Der Handwerker – Praxisratgeber Teil 2», abc Buchverlag oxşar kitablar