Sadece Litres-də oxuyun

Kitab fayl olaraq yüklənə bilməz, yalnız mobil tətbiq və ya onlayn olaraq veb saytımızda oxuna bilər.

mətn
PDF

Həcm 453 səhifələri

0+

Using Trends and Scenarios as Tools for Strategy Development

Shaping the Future of Your Enterprise
Sadece Litres-də oxuyun

Kitab fayl olaraq yüklənə bilməz, yalnız mobil tətbiq və ya onlayn olaraq veb saytımızda oxuna bilər.

167,28 ₼
10% endirim hədiyyə edin
Bu kitabı tövsiyə edin və dostunuzun alışından 16,73 ₼ əldə edin.

Kitab haqqında

Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. «Using Trends and Scenarios as Tools for Strategy Development» convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planning.

Janr və etiketlər

Rəy bildirmək

Giriş, kitabı qiymətləndirmək və rəy bildirmək
Kitab «Using Trends and Scenarios as Tools for Strategy Development» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
Yaş həddi:
0+
Litresdə buraxılış tarixi:
20 avqust 2019
Həcm:
453 səh.
ISBN:
9783895786297
Ümumi ölçü:
7.7 МБ
Səhifələrin ümumi sayı:
453
Müəllif hüququ sahibi:
John Wiley & Sons Limited

Bu kitabla oxuyurlar