Учебное пособие включает 20 лекций, которые знакомят учащихся с ключевыми понятиями, именами и проблемами в области исследования цвета города, лингвистики цвета, психологии и социологии цвета. Издание в краткой и доступной форме рассказывает о физиологии цветового зрения, цветовых системах, законах смешения и сочетания цветов; учит применять методы диагностики цветового зрения и создавать гармоничные цветовые сочетания; рассказывает о том, как мы видим, воспринимаем и называем цвет, какое влияние на человека оказывают различные оттенки и как этими реакциями можно управлять.

Соответствует актуальным требованиям Федерального образовательного стандарта высшего образования.

Для преподавателей вузов, студентов, аспирантов, магистрантов, обучающихся по направлениям как гуманитарных, так и естественнонаучных дисциплин – лингвистов, психологов, социологов, культурологов, философов, искусствоведов, а также всех интересующихся историей развития цветовой культуры и методов исследования цвета.

Учебное пособие подготовлено при поддержке гранта Президента Российской Федерации, предоставленного Фондом президентских грантов (проект № 21-2-000938).

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Это обязательное чтение для всех, кто стремится глубже понять, как цвет влияет на восприятие мира и взаимодействие людей с окружающей средой. Пособие эффективно сочетает теоретические и практические аспекты, делая его незаменимым в учебном процессе и в повседневной практике специалистов разных направлений.

Книга будет интересна не только студентам и преподавателям, но и всем, кто интересуется влиянием цвета на человека, культурой цвета и методами его исследования.

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