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The Global Market
Developing a Strategy to Manage Across Borders
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Kitab haqqında
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the «unglobal consumer» who does not have a «one size fits all» need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
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Kitabın təsviri
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the «unglobal consumer» who does not have a «one size fits all» need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Kitab Rohit Deshpande «The Global Market» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
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0+Litresdə buraxılış tarixi:
20 avqust 2019Həcm:
434 səh. ISBN:
9780787974398Ümumi ölçü:
1.9 МБSəhifələrin ümumi sayı:
434Müəllif hüququ sahibi:
John Wiley & Sons Limited
