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Sales Engagement
How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
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Kitab haqqında
Engage in sales—the modern waySales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization• Humanize sales with personas and relevant information at every turn• Understand why A/B testing is so incredibly critical to success, and how to do it right• Take your sales process to the next level with a rock solid, modern Sales Engagement strategyThis book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
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Kitabın təsviri
Engage in sales—the modern way
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.
• Find common factors holding your sales back—and reverse them through channel optimization
• Humanize sales with personas and relevant information at every turn
• Understand why A/B testing is so incredibly critical to success, and how to do it right
• Take your sales process to the next level with a rock solid, modern Sales Engagement strategy
This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
Kitab Manny Medina, Mark Kosoglow «Sales Engagement» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
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9781119584308Ümumi ölçü:
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John Wiley & Sons Limited
