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The Marketing of Technology Intensive Products and Services
Driving Innovations for Non-Marketers
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Kitab haqqında
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.
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Kitabın təsviri
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.
Kitab Patrick Corsi, Mike Dulieu «The Marketing of Technology Intensive Products and Services» — saytda onlayn oxuyun. Şərh və rəylərinizi qeyd edin, sevimlilərinizi seçin.
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21 avqust 2019Həcm:
258 səh. ISBN:
9781118617779Ümumi ölçü:
3.8 МБSəhifələrin ümumi sayı:
258Müəllif hüququ sahibi:
John Wiley & Sons Limited
