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Həcm 314 səhifələri
Multichannel Marketing. Metrics and Methods for On and Offline Success
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Kitab haqqında
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Kitabın təsviri
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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0+Litresdə buraxılış tarixi:
19 fevral 2018Həcm:
314 səh. ISBN:
9780470378878Ümumi ölçü:
4.1 МБSəhifələrin ümumi sayı:
314Müəllif hüququ sahibi:
John Wiley & Sons Limited
