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Həcm 180 səhifələri
Brand Stretch
Why 1 in 2 Extensions Fail, and How to Beat the Odds
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Kitab haqqında
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
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Kitabın təsviri
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
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Yaş həddi:
0+Litresdə buraxılış tarixi:
22 avqust 2019Həcm:
180 səh. ISBN:
9780470862124Ümumi ölçü:
1.7 МБSəhifələrin ümumi sayı:
180Müəllif hüququ sahibi:
John Wiley & Sons Limited
